Why I Started This Substack (Because Apparently One Blog Wasn’t Enough)

30-something, overthinking, creating, and still figuring out this whole internet thing.

I’ve been blogging for years.

I’ve created websites, redesigned them, changed my mind about layouts approximately a million times, and spent way too many hours trying to figure out SEO.

And guess what?

I still haven’t figured it all out.

I have my main blog, AbbyJuli.com, where I share mental wellness resources, personal experiences, creative projects, and longer blog posts.

And I’m keeping it!

But lately, I’ve wanted to get back to something a little simpler. Something that feels more like the old days of blogging, when people shared their thoughts without worrying about keywords, algorithms, or whether their content was optimized for Google.

So I started 3 AM & Still Figuring It Out.

Not because I needed another project. Trust me, I have enough of those.

But because I wanted a space where I could be a little more personal.

I’m actually starting to repurpose some of my existing blog content into shorter, more conversational posts here. Same thoughts and experiences, just written a little differently.

Less like an article. More like sitting down with a friend and saying, “Okay, so here’s what’s been on my mind lately…”

I’m also getting back into Tumblr because, apparently, the nostalgic millennial in me misses when blogging was just blogging.

And Then There’s My Etsy Shop…

Because running websites and creating content apparently wasn’t enough, I also have an Etsy shop.

AbbyJuliPrintables on Etsy is where I share my digital workbooks, printable reminders, permission slips, and other little creative projects.

I love making things that might help someone feel understood or make a difficult day a little easier.

But can we talk about Etsy SEO for a second?

Titles, tags, keywords, descriptions, algorithms… HOW MANY THINGS AM I SUPPOSED TO FIGURE OUT?

Seriously.

Just when I think I understand how something works, I discover another thing I’m apparently supposed to be doing.

I’m learning as I go, making mistakes, changing things around, and hoping something eventually clicks.

Which, honestly, describes most of my adult life.

So What’s This Substack Going to Be?

A little bit of everything, probably.

Thoughts about being in my 30s and feeling like I’m still catching up. Mental health, overthinking, creativity, life lessons, and those random realizations that seem to appear at 3 AM.

Some posts will be adapted from my main blog. Others will be brand-new thoughts that I just need to get out of my head.

I’m not abandoning my original blog or trying to reinvent myself.

I’m just finding another way to share my writing and hopefully connect with people who relate.

Because I’m learning that not everything needs to be perfectly planned, polished, or optimized.

Sometimes, it’s okay to just create something because you enjoy it.

And if you’ve ever felt like everyone else understands adulthood, social media, blogging, business, and life better than you do…

Well, welcome.

I’m 30, running multiple creative projects, trying to understand algorithms, and still Googling things I probably should have figured out years ago.

Doing my best-ish, one confusing platform at a time. ♡

---

Thanks for being here and joining me in this little corner of the internet.

*You can also find my longer writing at AbbyJuli.com or explore my creative projects at [AbbyJuliPrintables on Etsy](

https://www.etsy.co